Following the 2003 Hulk disappointment (CGI especially didn’t work for me), Marvel studios had a second attempt at a Hulk central story with the 2008 The Incredible Hulk. The film was penned by Zak Penn, and directed by Louis Leterrier (previously of Transporter 2 and Unleashed).  For the lead role, the reboot saw Eric Bana (from the earlier Hulk) with Edward Norton